You know that it would help you be quoted in the paper and interviewed as an expert on your area of expertise! Of course it would!
It's ironic. You can buy an ad in the newspaper for several hundred dollars, but a quote or feature article about your business, are worth much, much more. And the cost is nothing. Except for elbow grease and legwork, of course. Imagine that your clients see your quoted; so do the referral sources you've been trying to meet with, and the people who you are sending seminar invitations. There's do doubt that getting quoted in the press pumps up the value of all your other marketing programs.
You can hire a professional publicist at thousands of dollars a month, or you can do-it-yourself.
But doing-it-yourself usually means time that you don't have, and knowledge that no one else if teaching you! We have programs and products that allow you to maintain a media campaign in only an hour or so a month.
And, we have the proven experience to back up our claims. You may have seen me, Marilee Driscoll, quoted in Money Magazine, the Wall Street Journal, Bottom Line Personal and Kiplinger's Personal Finance, to name a few.
I learned how to get publicity by hiring 2 publicists over the years, by reading a stack of books on getting media coverage, and in the best way: experience. But you don't have to do all that to get quoted in local and regional publications.
To give you the end result of hiring a publicist without spending hours researching how-to on your own, I've developed a series of inexpensive, easy-to-use tools to get you quoted in the press and even on local radio and cable TV programs. The best part is, your time commitment should only be about an hour or two a month, once you've gone through the training!
There are 2 components to a successful media campaign: 1) Understanding the media, how to deal with reporters, and developing a media contact list; 2) Staying in touch with your media list with monthly press releases on your area of expertise.
Interested in learning how you can get media? The Self-Study Program is a series of four audio CDs - teleconferences which were taped LIVE! Each one is an hour long, some include guests such as reporters, and questions from the teleconference audieince. (NOTE: two of these teleconferences were sponsored, and include short promotional pieces that don't interfere with the programming)
The BONUS CD presents the same material in a different way - taped in studio (not live), there are 6 short segments (approximately 12 minutes long each segment). Each segment includes a homework assignment for you to complete before you listen to the next segment.
Why self-study? You can work at your own pace, at the location of your choice. Some people will go through all the CDs in a day or weekend; other peoplel take several weeks to go t hrough the material; it's up to you and your schedule!
Description of SESSION ONE: Introduction to the media & establishing your overall strategy, understanding how you must act to get consistent media. Who are the media players, from local reporters to international wire services. Developing a media kit, how to have a media presence on your web site, how to write your all-important important media tag line.
Description of SESSION TWO: Your media campaign is only as good as your media list – the reporters, writers and producers you’ll be in touch with. How to develop your media list, using a number of low-cost or no-cost strategies. Whether to work with a publicist – or not (you must know what they do, what they can’t do, and how to find and interview one) . Learn about free web-based portals that send you to thousands of reporters, and a subscription service that e-mails you when reporters are looking for experts like you.
Description of SESSION THREE: The guts of a media campaign is writing headlines that the media will read, and understanding how to write press releases and story ideas that work. Learn how to get noticed, establish yourself as an expert source, get articles published and/or get quoted in other people’s articles. Understand the variety of lead times in different media, and how to pitch story ideas to make yourself more valuable as an expert source.
Description of SESSION FOUR: What to do when a reporter calls, and what to NEVER do! How to minimize the chance that you are misquoted. How to make sure that readers and listeners can find you and your business. How to integrate the work that you do on your media campaign into literally all your other marketing programs, from newsletters to web sites to referral source mailings. How to get booked on radio and TV, and how to look like a pro, not a schmo! Also, listen to an updated media resource list for 2005/2006 (including many FREE resources)!
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E-mail: info@NoSweatPR.com
